When it comes to work, I’m a very specific type of nerd. I like to think about, talk about, and learn about ways product teams can be more effective and efficient at capturing and delivering value. I know, really nerdy…but I love it!
We've been told over and over: Silly product maker…users don’t know what they want. (Images of Steve Jobs or Henry Ford dancing in your head yet?) In reality, people do know what they want.
Even though organizations are adopting more modern and efficient Agile software development methods (like SCRUM and Kanban), they are still having trouble delivering what customers actually want or need.
Conducting user research is the most rewarding form of uncovering and capturing actionable insights for your product and service, but crafting quality interview questions can be challenging.
It’s been a few years since my first usability testing session, but the bruises are still healing. I remember feeling shocked, slightly embarrassed and honestly a little angry during the play testing sessions I ran at a game studio.
Remote can sometimes feel like you’re a mote. Yep it’s a word; a small particle…all alone. And the seemingly never-ending-blending-together of days doesn’t help that feeling.
Get up…do the morning routine…and then interact with the pixels on a computer screen for 8–10 hours…
The only (business) resolution you need
Do you want to de-risk implementing business ideas, drive better decision making, and give your company an advantage over the competition this year? If so, there’s one resolution you need to stick to this year.
A few years ago, we ran an internal Google Design Sprint in order to gather feedback on a mobile game concept. In five days, we created a basic narrative with mood boards and playtested four playable prototypes with our target users. Here’s how we did it…